Movies are full of them. So are great speeches. Yet in business communication, this simple but powerful technique is used surprisingly rarely. What are they? Analogies. As Chip and Dan Heath point out in the brilliant Made to Stick, analogies work. They make concepts simple and understandable. What’s more, they… Read More »The secret technique for powerful communication
As a leader, teacher or educator, much of your success will depend on your ability to communicate in a way that really resonates with your audience. That’s not an easy task. In our age of internet, social media and smartphones, we’re assailed by thousands of messages a day. Only by… Read More »Make your messages sticky: lessons from Freedom Writers
There aren’t many movies based on Powerpoint presentations. So it stands to reason that Al Gore’s slide show on climate change, the subject of An Inconvenient Truth, is just a little bit special. Gore shows that if you create a compelling story around an important issue, a presentation is as… Read More »10 ways to make your presentation memorable
For many people promoted into management roles, one of the toughest challenges is to build confidence and capability in public speaking: in business, often represented by the dreaded presentation. It’s a situation explored at length in The King’s Speech, the unlikely but fascinating tale of how King George VI –… Read More »Why The King’s Speech can help your public speaking