Seabiscuit

Under the influence: nine tactics for persuasion (1)

August 12, 2014April 11, 2021
Communication, Influencing

Whatever your role – leader, manager, parent – it’s a fair bet that influencing is one of the skills you’ll be using most today. Whether it’s getting your manager to back your idea or encouraging your teenager to knuckle down to their studies, influencing is a core skill. And it’s become… Read More »Under the influence: nine tactics for persuasion (1)

The secret technique for powerful communication

August 14, 2013April 14, 2021
Communication

Movies are full of them. So are great speeches. Yet in business communication, this simple but powerful technique is used surprisingly rarely. What are they? Analogies. As Chip and Dan Heath point out in the brilliant Made to Stick, analogies work. They make concepts simple and understandable. What’s more, they… Read More »The secret technique for powerful communication