At the end of Darkest Hour, Winston Churchill’s famous ‘We shall fight on the beaches’ speech wins Parliament’s support for continuing the fight against Hitler, and defeats Lord Halifax’s plan to sue for peace. A surprised aide turns to Halifax and asks what just happened. “He mobilised the English language,” Halifax replies despondently, “and… Read More »How Churchill mobilised the English language for battle
The Founder tells the story of McDonalds: its origins as an innovative Californian fast-food restaurant and its transformation to global phenomenon and the world’s sixth largest employer. It’s the story of Ray Kroc, the milkshake machine salesman who persuaded the McDonalds brothers, Dick and Mac, to franchise their restaurant concept before… Read More »The magic of McDonalds: five lessons from The Founder
Even great leaders have very human failings. In Darkest Hour, Gary Oldman’s Winston Churchill is irascible, insensitive and stubborn. But cometh the hour, cometh the man. In the early months of World War Two, the British Army faced annihilation as it was driven back to the beaches of Dunkirk in France. England stood… Read More »How Churchill led Britain through its Darkest Hour
Some 2300 years ago in Ancient Greece, Aristotle wrote his three pillars for public speaking. Surprisingly, they’re just as relevant today as they were then. So relevant in fact, that in Gravitas, Caroline Goyder uses them to define that mystical quality of influence and how to get it. Gravitas, says… Read More »Martin Luther King and the secret of gravitas
“Everything should be made as simple as possible, but not simpler” Albert Einstein Communicating effectively is surprisingly difficult. In our attention-starved, multi-tasking society, we rarely have people’s undivided attention when we’re communicating. The onus is on you to make your audience sit up and take notice. And the simpler you… Read More »Five simple ways to make your message memorable
“What is it that you actually do?” Apple co-founder Steve Wozniak (Woz) asks in the movie Steve Jobs, after listing the impressive contributions of other Apple team members. “Musicians play their instruments,” Jobs tells him simply. “I play the orchestra.” Jobs’s widow and current Apple Chief Executive Officer Tim Cook… Read More »Playing the orchestra: lessons from Steve Jobs
Standing out amidst the crowd of communication chatter is getting ever harder in today’s world. How can you make your message memorable? In Resonate, Nancy Duarte suggests giving your audience a STAR moment – ‘Something They’ll Always Remember’. Often involving some kind of physical prop, it’s part of your presentation… Read More »Create your own STAR moment
‘Presence’ is an almost intangible quality. Some people have it, some people don’t. But those who do have presence have more impact, and get remembered. It’s easy to think that presence is a natural quality, something effortless. But presence is a quality you can most definitely develop. The authors of… Read More »Three ways to make a bigger impact